Today’s position
Rank distribution across all 168 terms, the pages doing the work, and the strongest results.
What we spotted
The site is built like a shop, not a guide
We audited the menu, templates, sitemap and key pages. Six structural issues explain most of the gaps in this report, ordered by impact.
These terms already sit just off page one. They’re the fastest wins once the hubs link to them.
Divers now ask AI where to go
Questions like “best liveaboard from Cairns” or “when can I swim with whale sharks at Ningaloo” are increasingly answered by Google AI Overviews, ChatGPT, Perplexity and Gemini before anyone clicks a link. These tools quote pages that are clearly structured, factual and written by people with real experience. Dive in Australia has the experience. The site just doesn’t present it in a way AI can use.
TodayWhere the site is now
What we’ll addWhat AI engines look for
Priority next steps
AI + SEO growth plan
One monthly plan that fixes the structure, builds the pages Google and AI assistants are looking for, and reports on both.
Everything in the action plan above, delivered in priority order by one team, with a clear monthly report on rankings, AI visibility and what we’re doing next.
Call Daniel to get startedWhat’s included every month
Foundations
- Template fixes and redirects
- Sitemap and index clean-up
- Cairns, Ningaloo, Whitsundays hubs
- Trip markup on top sellers
- AI visibility baseline
Coverage
- Coral Sea, Townsville, Exmouth, Port Lincoln hubs
- Whale shark and minke whale hubs
- Markup on all 124 trips
- Comparison tables and FAQs
Authority
- Remaining experience and course hubs
- Monthly expert guides
- Push the core Great Barrier Reef terms
- Grow AI citations and reviews
One team, every channel
Fresh Digital is a full-service digital marketing and web design agency, based on the Gold Coast and working with businesses across Australia since 2011. Strategy, design, build, content, SEO and paid ads all sit under one roof, so the fixes in this report can be planned, built and measured by one team, with no hand-offs between agencies.
SEO and organic search
Data-driven SEO that compounds over time: technical fixes, on-page optimisation, content and authority building.
Google Ads (PPC)
Search campaigns built to convert, managed for return on spend, not clicks.
Web design and build
Fast websites that rank well and turn visitors into enquiries.
Content creation
Google-friendly, human-first copy for service pages, landing pages and blogs.
CRO and calls to action
UX improvements and testing that turn more visitors into customers.
Google Business Profile
Local profile optimisation, posts, photos and review growth.
Graphics and branding
Brand identity that stands out: logos, guidelines and campaign creative.
Facebook and social marketing
Paid social campaigns that build reach and generate leads.
All tracked terms
Full term list by position. Search: Google.com · Australia · EN.
Top 10 72
Page two (#11–20) 39
#21–100 43
Not in the top 100 14
All 168 terms, original report order 168
Let’s talk it through
I’m happy to walk through these results and the plan, and agree which hubs to build first. Give me a call or drop me a line.
